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ALAFFIA – EVERYDAY SHEA – Shampoo Unscented – 950ml

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$19.95

$ 2.10 /100ml

QTY

Description

Gentle, creamy shampoo formulated with Unrefined Shea Butter, Virgin Coconut Oil and anti-oxidant Shea Leaf extract cleans thoroughly without stripping hair’s natural oils. Carefully formulated for Everyday use on all hair types.

Ingredients

“Liquid Shea Butter Soap (Aqueous Shea Leaf (Butyrospermum parkii) Extract, Saponified Shea (Butyrospermum parkii) Butter* (and) Virgin Coconut (Cocos nucifera) Oil), Cocamidopropyl Betaine, Decyl Polyglucose “

Directions

Massage into wet hair, smoothing from roots to ends, allow to penetrate for 60 seconds and rinse. Use with EveryDay Shea Moisturizing Shampoo for best results.

The Company

Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country and other West African nations in order to reduce poverty and gender inequality. Olowo-n’djo believes that Africans can mobilize their natural resources in a sustainable manner to empower their own communities, and that this is a more sustainable avenue towards reducing poverty than waiting for outside aid or for corrupt governments to fall. Alaffia and the Alaffia Shea Butter Cooperative were founded in order to trade the indigenous resource – Shea Butter – in the West to raise proceeds which are then returned to Togo in the form of community projects.

EveryDay Shea is a continuation of this philosophy. EveryDay Shea is a value line product that is price-sensitive during this economically difficult time. It provides a way for health-conscious families in the West to afford clean, petroleum-free body lotion, while at the same time keeping the Alaffia cooperative members employed in Togo.

Thank you for your support of our endeavours!!

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