Spazzolificio Piave, born over 150 years ago in Conegliano Veneto, manufactured brushes, toothbrushes and paintbrushes.
In 1970 the company take-over, by the Zecchin family, transferred it to Onara in the Padova region. From that moment, under the guidance of Mrs. Isolina Zecchin, the concern specialized in the manufacture of toothbrushes and oral care accessories, initially manufacturing private label products for leading pharmaceutical companies, subsequently developing and establishing on the market its own brands.
The real turn around came in the early 90’s with the launch of Silver Care, an innovative toothbrush that for the first time introduced the antibacterial concept in this kind of product with a simple but effective patent: the brush head covered in silver. The Silver Care range has allowed Spazzolificio Piave to define its own identity in a market dominated by big multinational groups and to acquire a significant market share.