PURE was developed by New Zealand based brother and sister Simon and Marewa Kraak. We started PURE in 2012 after failing to find natural sports nutrition products. We both led fit and healthy lives but found it hard to get high quality natural sports nutrition products to train and race with.
PURE is a premium natural sports drink, made from the juice of real New Zealand and Australian fruit, carbohydrates and electrolytes. Scientifically formulated to rehydrate and replenish your body during exercise. Feel healthier, stronger and more hydrated, naturally. It delivers a special blend of fast absorbing carbohydrates to help keep your body rapidly fuelled during exercise. With added electrolytes, Pure restores your body’s levels of essential electrolytes such as sodium, potassium, magnesium and calcium. Our flavouring is not made in a lab, we only use the best fruit so you get a premium sports drink with no artificial flavours or colours. We chose the best ingredients to give you the highest quality sports drink available.