The Earthwise story began more than fifty years ago in clean, green and pristine New Zealand, the land of the long white cloud (and a lot of beautiful coastland, as well as native trees and wildlife).
Long before most of us realised the importance of environmental considerations, entrepreneurial Earthwise founder, Tom Robinson created his first plant-based product in his garden shed in Orini, a small Waikato town. It was a family affair as Tom and his sons meticulously formulated and tested their products, putting an artisan’s care into each and every one of their creations.
Today, many of these trusted and loved natural products remain, perfected over decades of testing and refinement.
The Earthwise brand remains focused on family first, offering gentle and natural alternatives to help your family clean up life’s little (and not so little) messes. We’ve come a long way, thanks to all of you in the Earthwise family, but what hasn’t changed is our commitment to caring for your world.
We believe that we can all make a difference. In the way that one leaf grows into one tree, which grows into one forest, which makes our one earth, small positive changes can add up to have a significant impact.
Why Plant-based ingredients?
They are pure, natural in origin and environmentally sustainable. Our ingredients are carefully selected to be gentle for you and your family, as well as the environment – rapidly degrading without causing harm.
At Earthwise, we figure we want to make a lasting impression in your home, not on the environment.